Old fashioned journalists were taught to answer who, what, where, when, why and how in every news article they wrote. The answers to the each of the six questions provided a reader or listener with the essentials of the story. They framed the journalist’s role as a reporter, rather than a commentator. Personal bias was taboo. The story was to speak for itself. The journalist’s role was to give voice to truth and trust the reader to make proper inference.
Every investor should don the mantle of Edward R. Murrow and ask the hard questions, both of themselves and of their advisor, to insure they have an investment strategy grounded in truth and built for the long-run.
Here goes:
Who. Do you prefer to go it alone, or do you value the services of an investment professional? The answer to this question is not as simple as you might think. All investors have personal bias that may blind them to implementing the ideal strategy for their needs. The adage “A man who represents himself has a fool for a client” strikes at the heart of the problems many do-it-yourselfers will encounter. No one conceives of asking the pilot of an airliner to “scoot over and share the cockpit” when they board a plane because they once read a book on flying a 747. No one rejects anesthesia during open heart surgery to provide advice to their surgeon. The majority trusts professionals to employ years of experience and specialized training. The majority acknowledges the expertise of a pilot or lawyer or CPA or doctor within their specialty.
Unfortunately, very few workers in the field of personal finance embody the same standards and ideals of a doctor or a CPA. A recent article by syndicated financial columnist Scott Burns reports there are 250,000 people in the U.S. who call themselves “financial advisors”, yet a scant 13,000, totaling only 5% of the group, are actually Registered Investment Advisors who have “a sworn fiduciary duty to put your interest first”. Mr. Burns continues, “What does this mean for most of us? It means about 95 percent of all the people who are called ‘financial adviser’ are working on commission”. Commissions cloud judgment and influence advice. Commissions are designed to incent a salesperson to sell profitable products. It is easy to understand why so few financial advisors are deemed professionals worthy of trust. It is also vital to insure who you trust is worthy of your trust.
What. The universe of investing is vast and as varied as its participants. Who to trust is only the first step. What to invest your hard earned savings in is equally important and often determined by who you engage for advice. Stocks, bonds, cash, mutual funds, commodities, real estate, options, hedge funds, insurance contracts, annuities, life-settlements, limited partnerships and various exotic schemes all scream for your time and attention. Most investors appreciate the importance of diversifying their investments to minimize the risks of any single stock or market segment shredding their finances. Prudent investors recognize the difference between true diversification and simply buying numerous “hot products” to increase their returns. Be leery of money making schemes that lack oversight or regulation. The SEC provides oversight to protect investors by insuring free and fair market practices abound, not to limit your “opportunities” or squelch your profits. Transparency, full disclosure, liquidity, secondary markets and consumer protection mechanisms are the hallmarks of safe investing. Use caution and common sense when selecting the tools to build your investment fortune.
Where. Keep your investments safe by knowing who should, and how should not, have custody of your funds. Always use a reputable and regulated custodian for your money. Reputable custodians insure your assets against fraud or theft. Reputable custodians offer transparent access to your accounts. They provide performance reports you can easily read and understand. They openly disclose all fees and aggressively control costs to enhance their value to you. They allow you to terminate custodial agreements and professionally and quickly facilitate the transfer of your assets to a new custodian of your choosing. One of the quickest ways to lose everything you have is to entrust its safekeeping to the wrong person or entity.
When. It is the long-run that defines a true investor. Gamblers and speculators seek short-term rewards and quick riches. Investors develop long-term strategies based on personal goals, future needs, risk tolerance and time horizons. The sooner you start and the longer you persevere with the right advisor, using the proper investments, housed with a trustworthy custodian, the greater your chance of significant returns. The Lord of the Rings author J.R. R. Tolkien may have first wrote “Little by little, one travels far” referring to Hobbits, but the security and success of your investments may very well thrive in your embrace of the same sentiment.
Why. Few people seriously consider why they are investing for the future. A financial roadmap outlining your goals and objectives will serve you well as your traverse your financial landscape. Make a list of the top three or four goals you want to achieve (i.e. college for your children, pay off your house, a trip to Antarctica, $6,000 a month in retirement income). Your goals are your destination. Your roadmap clarifies your path and keeps you on track.
Use the acronym S.T.I.R. to chart your course.
S stands for Savings. Are you saving enough to achieve your objectives? If not, make the appropriate adjustments. You may need to save more, save less or alter your goals.
T is for taxes. Uncle Sam demands his cut. Are you employing every available strategy to reduce current or future tax costs?
I stands for inflation. Purchasing power, not account size, is the only game you should care about. Inflation robs you of purchasing power. Many people fail to account for the ravages of inflation when planning their investment strategy. Don’t make the same mistake.
R is for return. What are your returns? Will they allow you to meet your goals? Returns and risk are always related. You need appropriate risk to achieve the appropriate return. Know your comfort level. Minimizing your risk may cause you to fall short of your dreams. Too much risk may force you to jump ship. Tiger Woods knows the only way to win a tournament is to show up and give it your very best. If the pain of short-term risk forces you to abandon your plan you will abandon your chance of holding aloft your championship trophy.
How. This is where most people start the journey, at times to the exclusion of every other important question we’ve discussed. Focusing on ‘how’ before reconciling the vital importance of who, what, where, when and why is a primary reason why the average investor made only 4.3% annually over the past 20 years compared to the S&P 500’s annualized average return of 11.8% per year during those same 20 years.
Bad advice from the wrong ‘who’ will sabotage your returns. Buying the wrong ‘what’ because of fear, greed or a biased commission-driven sales pitch from the wrong ‘who’ will sabotage your returns. Failing to protect your money by placing it with an inappropriate custodian opens a Pandora’s box of high costs, poor service, huge risks and the threat of fraud that will sabotage, if not decimate, your returns. Short-term speculation is an alluring game, but the statistics always favor the house and “you ain’t the house”. Defining your goals and formulating a coherent roadmap to achieve your goals is critical to your success. As the saying goes, if you don’t know where you’re headed, any road will do. Avoid detours. Stay on track. Have a plan. Follow your plan.
Which brings us back to the question of how. Seventy years of academic research into how markets work and how investors behave should make this question self-evident. Unfortunately, it has not. A legion of commission-driven product hawkers does not want you to understand, let alone embrace, the truth.
Embrace the fundamental truths. Markets work. Risk and reward are related.
Build internationally diversified, low cost, structured asset class portfolios ideally tailored for your comfort level. Favor stocks over bonds. Favor value stock asset classes over growth stocks. Favor small stock asset classes over large stocks. Invest for the long-run. Harness the astounding power of compound interest to achieve your goals. Buy, hold and rebalance regularly, as needed, to keep your portfolio in balance. Use short-term market volatility to your benefit by consistently saving and adding new funds to your portfolios through all market conditions. Use low-cost, passively managed, structured asset class building block funds to create your portfolios (we believe Dimensional Fund Advisors (DFA) currently offers the smartest building-block funds available).
‘How’ is hard. It takes expertise, critical thinking and patience to do ‘how’ well. It takes courage and discipline to ask tough questions and do things right. But oh, how savory is the reward.
Would you want it any other way? I doubt Edward R. Murrow ever did. Neither should you.